No Stopping Tourism For Bali With MICE
The new International Banking Conference (IBC) in Bali has received strong support from the Tourism Ministry, who has also asked for an increase in meetings, incentives, conferences and exhibitions (MICE) in Indonesia. The support by the Ministry of Tourism is also due to the IBC in Bali that is being attended by 150 bankers from 14 countries who are gathering here under the Mashreq International Bank.
This activity is an attractive one for the MICE industry as delegates usually attend with their families for an extended holiday in Bali.
“We are targeting 10 percent growth in the MICE industry by 2019,” said Nia Niscaya, who is the assistant deputy for market development in Europe, the Middle East, America and Africa. “That effort has to begin now.”
Mashreq Bank is represented in nine European countries, the United States and Africa in the form of both conventional and Islamic banks. This particular conference has representatives from Jordan, Lebanon, the United Arab Emirates, China, Pakistan, Bangladesh, Nepal, Turkey and many other countries. According to Nia, the highest number of delegates from Bangladesh, Pakistan, Turkey, China and Nepal.
According to data from the International Congress and Convention Association ( ICCA ) 2014, Indonesia was ranked 42nd in the world, with 76 meetings. Singapore was at 29th place with 142 meetings. Malaysia placed 30th with 133 meetings and Thailand was at 33rd place with 118 meetings.